ProxyMiner / Diff
DEERE & CO DE
Comparing the 2025 proxy against the 2026 proxy.
Compare
CEO total Δ
+0.4% year-over-year
Peer churn
Members added or dropped across all peer groups
Policy + metric churn
Disclosures whose value moved or appeared/disappeared
Peer groups
Peer disclosure
2026 Performance Peer Group
performance · 7 → 7 members
7 kept · +0 · −0
Same membership year-over-year.
Compensation Peer Group
compensation · 15 → 15 members
13 kept · +2 · −2
Added
General Electric Company · RTX Corp (RTX)
Removed
EMERSON ELECTRIC CO (EMR) · Raytheon Technologies Corporation
Peer Group
— · 8 → 7 members
7 kept · +0 · −1
Removed
EMERSON ELECTRIC CO (EMR)
2025 Compensation Peer Group
compensation · 8 → 0 members
0 kept · +0 · −8
Removed
DIVERSIFIED HEALTHCARE TRUST (DHC) · 3M CO (MMM) · MARTIN MARIETTA MATERIALS INC (MLM) · SMITH MIDLAND CORP (SMID) · BOEING CO (BA) · COMPASS MINERALS INTERNATIONAL INC (CMP) · Johnson Controls International plc (JCI) · RTX Corp (RTX)
Peer Group
— · 23 → 0 members
0 kept · +0 · −23
Removed
CATERPILLAR INC (CAT) · CUMMINS INC (CMI) · DOVER Corp (DOV) · FLOWSERVE CORP (FLS) · Fortive Corp (FTV) · IDEX CORP /DE/ (IEX) · ILLINOIS TOOL WORKS INC (ITW) · Ingersoll Rand Inc. (IR) · Otis Worldwide Corp (OTIS) · PACCAR INC (PCAR) · Parker-Hannifin Corp (PH) · PENTAIR plc (PNR) · Snap-on Inc (SNA) · Xylem Inc. (XYL) · HONEYWELL INTERNATIONAL INC (HON) · ROPER TECHNOLOGIES INC (ROP) · AMETEK INC/ (AME) · Eaton Corp plc (ETN) · EMERSON ELECTRIC CO (EMR) · ROCKWELL AUTOMATION, INC (ROK) · Howmet Aerospace Inc. (HWM) · TEXTRON INC (TXT) · BOEING CO (BA)
Peer Group
— · 12 → 0 members
0 kept · +0 · −12
Removed
CSX CORP (CSX) · NORFOLK SOUTHERN CORP (NSC) · OLD DOMINION FREIGHT LINE, INC. (ODFL) · UNION PACIFIC CORP (UNP) · QUANTA SERVICES, INC. (PWR) · Allegion plc (ALLE) · CARRIER GLOBAL Corp (CARR) · Mega Fortune Co Ltd (MGRT) · Johnson Controls International plc (JCI) · MASCO CORP /DE/ (MAS) · STANLEY BLACK & DECKER, INC. (SWK) · Trane Technologies plc (TT)
Executive pay
Named executive compensation
| Executive | Status | From | To | Δ Total | Δ % | Δ At-risk |
|---|---|---|---|---|---|---|
John C. MayChairman, Chief Executive Officer and President | ChangedCEO | $27,801,672 2024 | $27,925,424 2025 | +$123,752 | +0.4% | -0.6 pp |
Rajesh KalathurPresident, John Deere Financial and Chief Information Officer | Changed | $7,844,480 2024 | $7,655,324 2025 | -$189,156 | -2.4% | -0.2 pp |
Joshua A. JepsenSenior Vice President and Chief Financial Officer | Changed | $7,227,700 2024 | $7,393,638 2025 | +$165,938 | +2.3% | +0.2 pp |
Ryan D. CampbellPresident, Worldwide Construction | Changed | $7,549,341 2024 | $7,694,729 2025 | +$145,388 | +1.9% | +0.2 pp |
& Forestry and Power SystemsNamed executive | Added | — | $6,985,570 2023 | — | — | — |
& Forestry Division and Power SystemsNamed executive | Removed | $6,997,172 2022 | — | — | — | — |
Cory J. ReedPresident, Worldwide Agriculture & Turf Division | Removed | $7,676,714 2024 | — | — | — | — |
Deanna M. KovarNamed executive | Added | — | $7,444,443 2025 | — | — | — |
Production & Precision Ag, Sales and MarketingNamed executive | Removed | $5,798,454 2022 | — | — | — | — |
Governance
Policy guardrails
change in control
UnchangedNot extracted → Not extracted
“Potential Payments upon Change in Control”
clawback
Unchangedpresent → present
“RECOUPMENT OF PREVIOUSLY PAID INCENTIVE COMPENSATION”
compensation committee
UnchangedCompensation Committee → Compensation Committee
“To illustrate the alignment between compensation and performance, we present realizable pay for our Chairman and CEO compared to the target compensation established by the Board and recommended by the Compensation Commit…”
compensation consultant
Unchangedindependent → independent
“independent compensation consultant, reviewed the risk assessment and concurred with that conclusion”
hedging
UnchangedNot extracted → Not extracted
“ANTI-HEDGING AND ANTI-PLEDGING POLICIES”
pledging
Unchangedprohibited → prohibited
“Our Insider Trading Policy also prohibits our directors and officers from holding Deere stock in margin accounts or pledging Deere stock as collateral for loans or other obligations.”
stock ownership guidelines
Unchangedpresent → present
“ownership requirements that are designed to motivate our management team to focus on Deere’s long-term sustainable growth, a Recovery Policy designed to require recoupment of incentive compensation in the event of a fina…”
Performance markers
Metric facts
annual incentive payout
Changed4.00% → 2.0%
Numeric delta: -2.00
“Awards under the John Deere Short-Term Incentive Bonus Plan are paid in cash based on annual performance metrics.”
relative tsr
Changed54th percentile → 23rd percentile
“However, the relative total shareholder return (rTSR) modifier—based on Deere’s percentile ranking versus its performance peer group (made up of a subset of the S&P 500 Industrials as described in the “Performance Peer G…”
revenue
Changed$17.76 million → $1 million
Numeric delta: -16760000.00
“or exclusion from future incentive compensation awards, both of which are permitted by the terms of the John Deere 2020 Equity and Incentive Plan and the John Deere Short-Term Incentive Bonus Plan, and other forms of dis…”
Narrative
CD&A prose similarity
Coarse measure of how much the compensation discussion text moved year-over-year. Not a substitute for reading the actual filings.
31% shingled-prose overlap between the two filings.
2025: 82,622 chars · 2026: 81,742 chars
- Committee Report:58% overlap (539 → 647 chars)
- Pay Ratio (Item 402(u)):85% overlap (1,789 → 1,915 chars)
- Say-on-Pay proposal:100% overlap (368 → 368 chars)
Narrative
What actually changed in the CD&A
Sentence-level diff between the two filings. New disclosures appear first, then sentences whose wording shifted, then sentences the prior year had that are no longer present.
- changedThe following section provides a detailed description of our compensation programs, including the underlying philosophy and strategy, the specific metrics, the relationship between our performance and compensation earned deliveredin fiscal 2025, 2024,and the Board’s and the Committee’s methodology and processes used to make compensation decisions.
- changedFor fiscal 2025, 2024,our NEOs were as follows:
- new John C.
- new Ryan D.
- newCampbellRajesh KalathurDeanna M.
- changedKovarPresident, ReedPresident,Worldwide Construction & Forestry and Power SystemsPresident, John Deere Financial, and Chief Information OfficerPresident, Worldwide Agriculture & Turf Division: Division,Production & Precision Ag, Sales and Marketing Regions of the Americas and Australia
- new342026 PROXY STATEMENT
- changedPROXY SUMMARY PROPOSAL PROPOSAL1: ELECTION OF DIRECTORS PROPOSAL PROPOSAL2: ADVISORY VOTE ON EXECUTIVE COMPENSATION PROPOSAL PROPOSAL3: RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM OTHER OTHERMATTERS FOR VOTE ADDITIONAL ADDITIONALINFORMATION APPENDICES APPENDICES
- newBusiness strategy overview
- newDeere & Company is a global leader in the production of agricultural, turf, construction, and forestry equipment, delivering intelligent, connected machines and technology solutions that enhance productivity, sustainability, and profitability across industries.
- newGuided by our Smart Industrial Operating Model, Deere integrates precision technologies and data-driven insights to help customers meet the growing needs—for food, fuel, clothing, and infrastructure.
- newAt John Deere, our business is powered by the ingenuity and dedication of our global workforce, united in our purpose to deliver exceptional value to customers and shareholders.
- newWhile our markets are inherently cyclical—shaped by macroeconomic forces and the variability of agriculture and commodity-based industries—we remain focused on driving sustainable growth and continuous improvement.
- newOur Smart Industrial Operating Model is designed for resiliency across business cycles, emphasizing operational excellence, disciplined capital allocation, and technology-driven solutions to unlock productivity, profitability, and sustainability for our customers.
- newOur business strategy emphasizes achieving superior operating and financial performance throughout business cycles, with core objectives to:
- new Maintain structurally strong margins through disciplined execution across all phases of the business cycle Manage capital allocation to deliver solid returns on assets across business cycles Pursue long-term growth through innovation and investment, while navigating short-term market variability with resilience Deliver long-term shareholder value growth
- newLEAP AMBITIONS
- newIn 2022, we introduced our Leap Ambitions, a set of focused goals designed to guide the implementation of our Smart Industrial Operating Model.
- newThese Leap Ambitions are built upon a foundation of product quality and manufacturing excellence, supported by a best-in-class dealer channel, and enabled by employees dedicated to solving some of the world’s most important problems.
- newTo build on our accomplishments and lay the foundation for sustained growth as we move toward 2030, in December 2025 we refined our Leap Ambitions.
- newIn the past few years, we have enhanced integration of the Leap Ambitions with our executive compensation program through emphasis on OROS in the STI calculation and retaining OROA as the metric with the greatest weighting in the STI calculation in fiscal 2025.
- newOUR EXECUTIVE COMPENSATION PHILOSOPHY: PAY FOR PERFORMANCE
- newDeere’s executive compensation programs are grounded in our pay-for-performance philosophy, aligning leadership incentives with business results, shareholder outcomes and company strategy.
- newOur short-term and long-term variable pay programs are designed to reward performance relative to key metrics, promoting operational excellence and strategic execution while recognizing the cyclical nature of our industry.
- newOur compensation programs consist of complementary elements that reward achievement of both short-term and long-term objectives, including the creation of shareholder value.
- newWith a significant portion of compensation delivered in equity, our programs promote a long-term focus and sustained value creation.
- newFor more detail on the structure and components of our compensation programs, please refer to the “Direct Compensation Elements” section of this Proxy Statement.
- new2026 PROXY STATEMENT35
- newWe review our compensation peer group annually and position target annual compensation at approximately the 50th percentile versus the market, with consideration for each NEO’s individual experience and performance as appropriate.
- newAs illustrated in the table below, we believe our incentive programs reinforce the business strategy objectives outlined above through relevant compensation metrics in both our short- and long-term incentive programs.
- newType of CompensationMetricAlignment with Business StrategyShort-Termshort-term incentive (known within Deere as STI)Operating Return on Operating Assets (OROA)(1)Return on capital and assets through disciplined asset management and capital allocationOperating Return on Sales (OROS)(1)Profitability through operating margin focusReturn on Equity (ROE)(1)Return on equity through efficient use of equityLong-Termlong-term Incentive(known within Deere as LTI)Relative Revenue Growth(2)Sustained growth outperformanceRelative Total Shareholder Return (rTSR)(3)Comparative TSR outperformance
- new(1)Refer to the “Compensation Metrics Summary for Performance Period Ended 2025” below for a definition of this measure.
- new(2)Based on Deere’s annualized revenue growth rate as compared to the performance peer group, as described in further detail below.
- new(3)Based on Deere’s three-year total shareholder return as compared to the performance peer group, as described in further detail below.
- changedCOMPENSATION METRICS METRICPERFORMANCESUMMARYFOR PERFORMANCE PERIOD ENDED 2025 2024
- newDeere’s incentive programs are designed to reinforce our pay-for-performance philosophy by focusing leaders on the operational and financial outcomes most critical to our strategy.
- newDespite market headwinds, Deere delivered strong execution and demonstrated operational resilience in fiscal 2025.
- newStructural improvements driven by our Smart Industrial Operating Model enhanced profitability and enabled continued investment in technology and connectivity solutions.
- newMoreover, actions such as inventory reductions and disciplined production management position Deere to respond when demand rebounds and to continue delivering long-term value.
- newDeere operates in a cyclical industry influenced by various factors such as commodity prices, acreage planted, crop yields, government policies, and uncertainty in macroeconomic trends.
- newThe years 2009 and 2016 marked prior points in the business cycle similar to 2025.
- newIn fiscal 2025, Deere’s performance on the compensation metrics that drive payouts under our short- and long-term incentive programs surpassed the results achieved in both 2009 and 2016.
- newWe believe that the structurally improved nature of our business contributed to above-target payout levels for OROA and OROS.
- newSpecifically, fiscal 2025 OROA performance exceeded 2009 and 2016 levels by more than 40%, while OROS outperformed those same periods by over 58%.
- newSimilarly, financial services delivered the attainment of maximum payout levels for ROE in 2025 with ROE exceeding 2009 and 2016 performance by over 20%.
- newFor fiscal 2025, the shareholder value added (SVA) metric also exceeded the performance in both 2009 and 2016 by more than 400%.
- newHowever, for the final cycle of the Long-Term Incentive Cash (LTIC) plan, despite exceeding the maximum for the primary metric, three-year accumulated SVA, the below-threshold relative TSR resulted in a reduction of the LTIC payout, underscoring the alignment with shareholder experience and the alignment of pay and performance.
- new362026 PROXY STATEMENT
- newOur fiscal 2025 compensation metric results were as follows:
- newEQUIPMENT OPERATIONSOROA(1)EQUIPMENT OPERATIONSOROS(2)FINANCIAL SERVICESROE(3)SHAREHOLDERVALUE ADDED(4)(MILLIONS)21.7%12.6%12.5%$2,397
- changed(1)OROA isanon-GAAPmeasurethatis calculated by dividing the operating profit from equipment operations, which excludes the financial services segment, by the average identifiable assets of the equipment operations, with inventories at standard cost (believed to more closely approximate the current cost of inventory and the company’s investment in the asset).
- newOperating profit is net income before interest income, interest expense, pension and other post-employment benefits (OPEB), corporate expenses (which includes certain foreign exchange gains and losses, certain investment income, and certain corporate administrative and general expenses), and income taxes.
- changed(2)OROS isanon-GAAPmeasurethatis calculated by dividing the operating profit from the equipment operations operations,whichexcludesthefinancialservicessegment,by the net sales of the equipment operations.
- changed(4)SVA (2)SVAisanon-GAAPmeasurethatmeasures earnings in excess of our cost of capital, or the pretax profit left over after subtracting the cost of enterprise capital.
- newFiscal 2025 Short-Term Incentive Payouts
- newOur short-term incentive (STI) program centers on OROA and OROS—metrics selected for their ability to drive disciplined asset management and margin performance.
- newFor fiscal 2025, we increased the performance required to achieve funding at any given point in the business cycle, demonstrating a commitment to rigorous performance standards.
- newWith continued challenges in market demand levels as noted above, fiscal 2025 represented a trough year, or below 80% of a mid-cycle, and performance against the corresponding goal ranges are noted in the table below.
- newBased on the structurally improved nature of our business and the team’s outstanding focus and customer commitment, overall STI performance was 160.8% of target.
- new2025 STI PAYOUTPerformance Metric OROAOROSROEPerformance Result121.7%200.0%200.0%Weighting50%40%10%60.8%80.0%20.0%Overall Payout 160.8% of target
- new2026 PROXY STATEMENT37
- newFiscal 2025 Period-Ending Long-Term Incentive Payouts
- newDeere continues to deliver strong TSR performance, outperforming the fiscal 2025 performance peer group’s median, which is a subset of the S&P 500 Industrials, in the five- and ten-year periods, and the S&P 500 in the ten-year period.
- newTOTAL SHAREHOLDER RETURN (TSR)
- newPerformance results for Deere’s long-term incentive plans closing in fiscal 2025 reflect differentiated outcomes across plan components.
- newThe final performance period of the Long-Term Incentive Cash (LTIC) plan, while not part of the fiscal 2025 LTI awards, concluded at the end of the year.
- newThe LTIC plan was based on cumulative SVA, which measures the company’s ability to generate returns above its cost of capital.
- newFor the fiscal 2023 through fiscal 2025 performance period, SVA totaled $17.09 billion against a goal of $7.49 billion, supporting a maximum payout of 200%.
- newHowever, the relative total shareholder return (rTSR) modifier—based on Deere’s percentile ranking versus its performance peer group (made up of a subset of the S&P 500 Industrials as described in the “Performance Peer Group” discussion in the Compensation Determination Methodology and Process section below) was at the 23rd percentile—which reduced the final payout by 25% to 150%, more closely aligning the result with shareholder experience.
- newIn contrast, the performance stock unit (PSU) component of Deere’s Long-Term Incentive (LTI) program, which measures relative revenue growth against the same performance peer group, did not meet the threshold for payout.
- newStarting from fiscal 2022 revenue of $52.6 billion and ending fiscal 2025 revenue at a trough level in the cycle of $45.7 billion, Deere’s relative revenue growth fell below the 25th percentile of the performance peer group.
- newAs a result, there is no payout for the PSU award for the performance period ending in fiscal 2025, reinforcing the rigor of Deere’s performance standards and the alignment of compensation outcomes with strategic, business, and financial results.
- new2023-2025 LTIC PAYOUT2023-2025 LTI PAYOUT
- new382026 PROXY STATEMENT
- changedKEY ASPECTS of the 2025 2024Compensation program
- changedTotal compensation for our CEOandNEOs for fiscal 2025 2024consisted of base salary, aSTI award, and aLTI equity award.
- changedMajority of CEO and OTHER NEOs’ NEOTotal Compensation was Performance-BAsed
- changedApproximately 92% of our CEO’s 2025 2024target total compensation was variable and at-risk, and 54% was performance-based compensation. compensation(intheformofSTIandPSUsintheLTIaward).
- changedThe table below shows the CEO’s target total direct compensation for fiscal 2025, 2024,made up of base salary, STI, and base LTI in the form of PSUs, stock options, and restricted stock units (RSUs), illustrating the high proportion that is performance-based.
- changedPerformance-Based2025 Performance-Based2024CEO Target Total Direct CompensationSalarySTI TargetLTI Target PSUs LTI Target Stock Options LTI Target RSUs TotalJohn C. May$1,664,004$3,328,008$7,400,000$3,700,000$3,700,000$19,792,012%ofLTI50%25%25%%OfOverallTotal8%17%37%19%19%100%
Removed from 2025
- We design our compensation plans to reward executive officer behavior that:
- Unlocks new value for customers and helps them become more profitable and sustainable Revolutionizes agriculture and construction industries through the rapid introduction of new technologies Responds quickly to changing market conditions and customer needs Allocates capital in a disciplined approach by devoting research and investment dollars to the most promising and profitable opportunities
- Our business strategy emphasizes achieving superior operating and financial performance throughout the cycle through the delivery of innovations that address customer needs, unlock customer value, and support sustainability.
- This includes maintaining aggressive goals for operating margin and asset turns through operational efficiency and disciplined capital allocation.
- Our at-risk pay is designed to motivate NEOs to execute this strategy through linkage with our compensation metrics.
- In addition, our competitive base pay promotes stable planning and prudent risk taking.
- Our benefits plans are designed to drive a healthy, loyal, and long-term focused employee base.
- John C.
- Ryan D.
- CampbellRajesh KalathurCory J.
- 382025 PROXY STATEMENT
- EXECUTIVE COMPENSATION Table of contents
- compensation discussion and analysisExecutive Summary39Indirect Compensation Elements63Key Aspects of the 2024 Compensation Program42Compensation Determination Methodology and Process652024 Target Direct Compensation Mix49Risk Assessment of Compensation Policies and Practices 68Direct Compensation Elements50Compensation Committee Report 69
- executive compensation tables and other information Executive Compensation Tables70Option Award Disclosure85Pay Ratio Disclosure 81Equity Compensation Plan Information86Pay Versus Performance Disclosure82
- Our business strategy emphasizes achieving superior operating and financial performance throughout the cycle through the delivery of innovations that address customer needs, unlock customer value, and drive sustainable outcomes.
- This includes maintaining aggressive goals for operating margin and asset turns while realizing sustainable shareholder value added (SVA) and OROA (as defined below) growth through disciplined capital allocation.
- Deere’s compensation program is designed to motivate NEOs to execute this strategy.
- FISCAL 2024 financial PERFORMANCE
- Deere & Company’s overall performance in fiscal 2024 was reflective of a structurally improved business supported by a resilient dealer network and an employee base focused on strong execution, amidst challenging market conditions.
- Our common stock closed at $407.93 per share at the end of fiscal 2024, an increase of 13% compared to $361.15 at the end of fiscal 2023.
- In 2024, we achieved the following results:
- NET SALES& REVENUESNET INCOME(ATTRIBUTABLE TO DEERE & COMPANY)DILUTED EARNINGS PER SHARE$51.72BILLION$7.10BILLION$25.62$ PER SHAREDOWN 16% æDOWN 30% æDOWN 26% æ
- 2025 PROXY STATEMENT39
- RETotal Shareholder Return (TSR)
- Deere continues to deliver strong TSR performance outperforming the S&P 500 as well as our compensation and performance peer groups’ medians in the five- and ten-year cumulative periods.
- Compensation Metrics
- The metrics Deere uses to measure execution of our business strategy for business purposes are aligned with the metrics used in our compensation programs to ensure that employees are functioning in aligned, high-performance teams.
- Further details below illustrate how the Company’s compensation plans and payouts are tied to performance.
- SHORT-TERM INCENTIVELONG-TERM INCENTIVEDRIVERS OF ONE-YEAR OROA(1), OROS(2), AND ROE(3)DRIVERS OF RELATIVE TSR ANDRELATIVE REVENUE GROWTH◾Operating margin focus◾Disciplined asset management◾Efficient use of equity◾Near-term business execution◾Disciplined capital allocation◾Market share◾Successful execution of business strategy, including our technology innovation◾Stock price appreciation over the long term◾Market conditions
- Operating profit is income from continuing operations before corporate expenses, certain external interest expenses, certain foreign exchange gains and losses, and income taxes.
- 402025 PROXY STATEMENT
- 2024 ResultsFiscal 2024 Actions and ResultsPageShort-TermShort-Term Incentive (STI)OROA35.9%The STI payout was 180.0% of target, resulting in an award of $6.0 million for the CEO and awards of $1.7 million for the other NEOs.51OROS18.2%ROE9.6%Payout as a % of Target180.0%Long-TermCash (LTIC)(1)(Discontinued starting in 2024)3-Year Accumulated SVA(2)$20.9BThe payout for the 2022-2024 performance period due to accumulated SVA was 200%.
- Although the relative TSR was at the 54th percentile, no additional adjustment was made to the LTIC payout due to having reached the 200% payout cap based on SVA performance.
- This resulted in an award of $4.5 million for the CEO and awards ranging from $1.9 million to $2.0 million for each of the other NEOs eligible for an LTIC award.60Accumulated SVA % of Target200.0%3-Year TSR as of Fiscal Year End24.0%TSR Performance Results as Compared to the Performance Peer Group(3)54th PercentileTSR Modifier(4)N/APayout as a % of Target200.0%Equity (LTI)Deere Annualized Revenue Growth Rate5.5%For the performance share units (PSUs) vesting in fiscal 2024 based upon Deere’s relative revenue growth over the 2022-2024 performance period, Deere performed at the 42nd percentile, which equates to a 76.0% payout.
- The LTI grant for the 2024-2026 performance period was made in December 2023 and is based on relative revenue growth and relative TSR.
- The CEO received an LTI award with a grant date value of $17.76 million, a 20% increase over the base-level award; LTI awards for the other NEOs were increased by an average of 15%, with a grant date value of $4.14 million; adjustments reflect strong operating performance, execution of the Smart Industrial Operating Model, and responsiveness to the dynamic business conditions.56, 59Revenue Growth Performance Results as Compared to Performance Peer Group(3)42nd PercentilePSU Payout as a % of Target76.0%
- (1)The Committee discontinued the use of the LTIC plan for performance periods that would have begun in fiscal 2024 and after, and allowed the LTIC in-process performance periods to continue.
- This included the three-year performance periods ending with fiscal 2024 and fiscal 2025.
- (3)See the Performance Peer Group section for additional details.
- (4)Due to the payout being at the 200% cap based upon accumulated SVA, there is no additional adjustment for the TSR Modifier.
- 2025 PROXY STATEMENT41
- short-term incentive USES RIgorous, pre-set Financial Goals
- We have selected the metrics of OROA, OROS, and ROE for our STI program.
- The use of OROA as a metric in the STI plan leverages the strong relationship between OROA and SVA, as demonstrated by a 10-year and 20-year correlation coefficient between the two metrics of 0.99 and 0.91, respectively.
- This range of goals is rigorous, aggressive and challenging, attainable only with strong performance, and taking into account where Deere is in the cycle and other relevant opportunities and risks.
- Underscoring the challenge inherent in the goals, the Committee fixes threshold, target, and maximum OROA and OROS goals that are more ambitious at the peak of the business cycle, when it is easier to cover fixed costs and achieve a higher asset turnover (and thus a better OROA and OROS), and lower at the trough.
- Over time, the targets have increased to reflect structural, long-term improvements in the business.
- To maintain the rigor of the program, the specific goals for any year are formulaically determined based upon where Deere is in the cycle as compared to the approved goal ranges.
- The Company’s overall performance in fiscal 2024 was reflective of a structurally improved business amidst challenging market conditions.The OROA of 35.9% and OROS of 18.2% reflect strong performance despite below mid-cycle volumes from our equipment operations.
- This resulted in the CEO and NEOs earning 180.0% of the target payout, demonstrating the rigor and pay-for-performance alignment of the STI program.
- 422025 PROXY STATEMENT
- short-term incentive Goals increased for fiscal 2025
- Emphasizing the rigor and the challenging nature of the goals set by the Committee, and to further align with Deere’s continued focus to deliver upon the Leap Ambitions, including 20% mid-cycle OROS by 2030, the Committee approved increased STI performance targets for OROA and OROS for fiscal 2025.
- Refer to the Sustainability and Human Capital section above for detail on our Leap Ambitions.
- ◾The fiscal 2024 mid-cycle target OROA performance goal was more than double the target performance goal in fiscal 2015.
- ◾The fiscal 2024 threshold level of OROA at trough of 12% aligns with neutral SVA performance.
- This means that positive SVA must be delivered for the OROA metric to contribute to a STI payout.
- ◾The OROA performance level at trough that was required for a threshold payout in fiscal 2024 was previously the performance level that was required in fiscal 2015 for a maximum payout at trough.
- ◾The addition of OROS as a performance metric for STI in fiscal 2022 demonstrated commitment to the Company’s operating strategy.
- 2015 OROA Goals2022 - 2024 OROA Goals2025 OROA Goals 2025 OROA Goals as Compared to 2024 Trough Mid-Cycle Peak Trough Mid-Cycle Peak Trough Mid-Cycle Peak Trough Mid-Cycle Peak Maximum12%20%28%17%35%48%24%44%59%+7 pts+9 pts+11 ptsTarget8%12%20%15%30%40%21%38%49%+6 pts+8 pts+9 ptsThreshold4%8%12%12%20%28%18%27%36%+6 pts+7 pts+8 pts
- 2022 - 2024 OROS Goals2025 OROS Goals 2025 OROS Goals as Compared to 2024 Trough Mid-Cycle Peak Trough Mid-Cycle Peak Trough Mid-Cycle Peak Maximum10%17.5%22%12.5%20%24.5%+2.5 pts+2.5 pts+2.5 ptsTarget8.5%15%18%11%17.5%20.5%+2.5 pts+2.5 pts+2.5 ptsThreshold7%10%12.5%9.5%12.5%15%+2.5 pts+2.5 pts+2.5 pts
- 50% of CEO and OTHER NEO Equity was Performance-based
- 2025 PROXY STATEMENT43
- Say-On-PayAt the February 2024 Annual Meeting, Deere received a 92.4% favorable vote for say-on-pay.
- See Sustainability and Human Capital, above.
- 442025 PROXY STATEMENT
- 2024 Compensation Overview
- Deere is committed to a compensation philosophy that incorporates the principles of paying for performance, supporting business strategies, and paying competitively.
- The Committee believes this philosophy continues to drive our NEOs and salaried employees to produce sustainable, positive results for Deere and our shareholders.
- pay for performance compensation considerations
- The Committee believes each pay element included in direct compensation is consistent with our pay for performance compensation philosophy.
- The Committee reviews direct compensation for the NEOs in the aggregate (excluding the CEO) as well as for each NEO individually and compares this compensation to the market position data of our compensation peer group.
- This market position data takes into account the level of responsibility (including the level of sales volume) for each NEO’s respective operations.
- A key element of these individual performance evaluations is a careful analysis of each NEO’s collaboration and contribution to the success of a high-performing team.
- Thus, while the market data for each position is a factor in reviewing direct compensation, the Committee also considers individual fulfillment of duties, teamwork, development, time in position, experience, and internal equity among NEOs other than the CEO.
- The Committee recognizes individual performance as necessary through adjustments to base salary and the LTI equity component.
- Direct compensation for the CEO is higher than for the other NEOs due to the CEO’s breadth of executive and operating responsibilities for the entire global enterprise.
- The Committee does not target CEO compensation as a certain multiple of the compensation of the other NEOs.
- The relationship between the CEO’s compensation and that of the other NEOs is influenced by our organizational structure, which does not usually include a chief operating officer.
- The ratio of Mr. May’s direct compensation to that of the other NEOs is generally comparable to that found among the companies in our compensation peer group.
More changes truncated for legibility. Open the filings on SEC for full prose.
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